吉小馍 / 连锁餐饮快闪店

吉小馍在品牌延展和IP的塑造上采用剪纸与皮影的图形语言并进行融合、抽取与提炼，一静一动虚实相应，突出了主要形象，丰富了画面的整体构成。变幻组合适形而生成各种辅助图案，让传统图案有了时代的新生命，让美食承载了文创新的活力。图案形态生动、有趣、欢快、满溢朴素而美好的情怀，籍以传达出吉小馍品牌想要给与的欢乐和美好生活的寄托。百味生活自此开始！

In the brand extension and IP shaping, Ji Xiaomo adopts the graphic language of paper-cut and shadow play and integrates, extracts and refines. It highlights the main image and enriches the overall composition of the picture. Changing combination of shape and form to generate a variety of auxiliary patterns, so that traditional patterns have a new life of the times, make food carrying the vitality of cultural innovation. Pattern form vivid, interesting, cheerful, filled with simple but beautiful feelings, in order to convey the Ji Xiaomo want to show: joy and a better life.

Visit Website